Marketing Strategy: A Decision-Focused Approach
SKU: DADAX0078028949
ISBN : 9780078028946
Condition : New
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Marketing Strategy: A Decision-Focused Approach
Marketing Strategy, 8e is a foc, succinct text which can be on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
Specification of Marketing Strategy: A Decision-Focused Approach
GENERAL | |
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Author | Orville C Walker |
Binding | Paperback |
Language | English |
Edition | 8 |
ISBN-10 | 0078028949 |
ISBN-13 | 9780078028946 |
Publisher | McGraw-Hill Education |
Publication Date | 2013 |
DIMENSIONS | |
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Height | 9.9 inch. |
Length | 0.6 inch. |
Width | 8 inch. |
Weight | 1.53 pounds pounds. |
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